Fall Content Shot List for Accountants + Bookkeepers
If your last branding shoot was when you were a baby accountant or bookkeeper juuuust starting your business… it’s time for a refresh. ✨
The good news? Updating your branding photos doesn’t have to be awkward or overwhelming. With the right shot list, you’ll have a constant stream of on-brand images you can use across your website, Instagram, and client-facing materials.
I’ve broken your fall content into three categories so you’ll always have fresh visuals ready to go:
1️⃣ Professional Branding Photos
These belong on your website, LinkedIn, and (honestly) most of your social media posts. If you can, hire a photographer, find a cool studio (check out Peerspace for unique spaces 📍), and bring along branded props like mugs, journals, or merch.
Photo ideas for accountants + bookkeepers:
Sitting at the kitchen counter, couch, or floor working on your computer or jotting in a branded journal
POV of your hands typing at your computer, punching numbers on your calculator app, or holding a coffee in a branded mug
Flat lay of your laptop or phone on top of your branded journal
Taking a client call from your desk or office
Off-centered standing shot with arms crossed or leaning on a desk (extra white space is great for text overlays)
2️⃣ UGC-Style Content
This is the everyday content already sitting in your camera roll. It’s less polished, more “real life”—and perfect for Stories or casual feed posts.
UGC-style photo ideas:
Desk shot with your laptop background branded, calendar in view, and coffee mug front + center
POV of your chill time (Kindle + beverage + Netflix loading screen = instant cozy vibes)
A shot of your planner with an important deadline circled
Mirror selfie (remove the background and drop it on a stock photo for a fun twist)
Aesthetic snap of a client lunch or dinner
Coffee-of-the-day hand shot (bonus points if it’s in your favorite tumbler)
Your car setup: laptop on the passenger seat, sunglasses, coffee, and other on-brand accessories
3️⃣ B-Roll Video Ideas
B-roll is keyyy for Instagram Reels. These short, reusable clips let you jump on trending audios while they’re hot—and you can recycle them over and over with new text overlays.
B-roll ideas for accountants + bookkeepers:
Walking to your desk and sitting down for the day
Typing, scrolling, or taking a client call in your home office
Making your daily coffee/tea in a branded mug
Flipping through a stack of bank statements or tax docs
POV of your shoes walking outdoors
Filming a flat lay of your laptop, branded journal, calculator, and sunglasses
Clips of you from behind while traveling (cabin, scenic drive, hiking, kayaking, golfing—you name it)
Speaking at a seminar or hosting a webinar
Finding Inspiration
One last tip: don’t limit yourself by only looking at other accountants and bookkeepers for photo ideas. Your clients are spending time following influencers + creators on Instagram—so peek at your favorite social media managers or lifestyle influencers. Then? Accountant-ify the shots. 🤓
Pro tip: Make a Pinterest board of images you love and share it with your photographer. It’ll give them a clear vision of your brand vibe (and make your shoot way easier).
Put Those Photos to Work
Once you’ve got your shiny new branding photos, don’t let them collect dust. Drop them into Canva templates, Instagram Story designs, or Reels templates that are already done-for-you.
At Rise Media Agency, we specialize in social media marketing for CPAs, enrolled agents, tax accountants, and bookkeepers. With our monthly content memberships, you’ll have customizable Canva templates, lead magnets, and newsletters ready to go—so you can spend more time running your business (and less time figuring out what to post). 📲