SEO on Instagram Posts for Accountants + Bookkeepers
BREAKING NEWS: your Instagram posts can now appear in Google search results! 🔍
Yes, all those hours you’ve spent crafting posts, carousels, and captions aren’t just for your IG followers anymore, they can now help your ideal clients find you online. If you’re using the right words, this could be a total game-changer. 😜
Why This Matters for Bookkeepers & Accountants
Google is starting to index Instagram posts. That means your content could show up when someone searches for:
“Bookkeeper for hair salons”
“Georgia sales tax help”
“Small business CPA near me”
Basically, your Instagram can do some of the heavy lifting your blog used to do. Instead of only relying on your website or blog to attract clients, your posts themselves can pull in traffic and leads if your captions and content are optimized for search.
How to Play Your SEO Cards Right
The key? Use language your ideal clients are actually searching for.
Mention your services explicitly
Include your location (if relevant)
Drop in niche-specific keywords that describe exactly who you help
For example:
“Helping hair salons in Atlanta stay on top of sales tax”
“QuickBooks setup for small online boutiques”
These aren’t just sentences, they’re search phrases that could land your Instagram content right in front of the clients you actually want.
How Rise Media Members Already Have a Leg Up
Our Rise Media content membership gives accountants and bookkeepers templates + captions that are pre-designed for SEO. Nearly every template has spots to insert:
Your niche
Your location
Your specific services
This means your posts aren’t just scroll-stopping—they’re discoverable. Your ideal clients can find you even before they follow you.
Instagram is no longer just a social platform—it’s becoming a searchable resource for potential clients. By updating your captions and templates to include niche-specific keywords, your posts can start doing the work your website or blog once did, bringing in the right leads and making your marketing efforts way more efficient.