20 September Reels Hooks for Accountants + Bookkeepers 🍂
If you’re an accountant or bookkeeper trying to grow on Instagram this fall, September is the perfect time to refresh your content strategy. With tax deadlines looming and small business owners looking for financial clarity, Reels can help you boost your reach, showcase your expertise, and connect with your ideal clients.
But here’s the real question: how do you actually use these Reels hooks? Let’s break it down.
Step 1: Build Your B-Roll Bank 🎥
Reels aren’t about high production—they’re about consistency + relatability. This weekend, grab quick clips of yourself:
Running errands
Grabbing coffee or lunch
Walking outside
Doing chores
Catching up on work at your desk
📸 Save all these short videos into a “B-Roll” album on your phone.
This becomes your reusable, on-brand content library that no other accountant or bookkeeper can copy—because it’s YOU.
Step 2: Match a Hook to Your Video
Once you’ve got B-Roll, the next step is choosing a hook. Your hook is the first line of text or audio that grabs attention. It’s what makes someone stop scrolling.
Here are 20 September Reels hooks tailored for accountants + bookkeepers:
→ Maturing is realizing [common piece of advice you give to clients]
→ My [your niche] finance starter kit
→ My clients may not announce it when they hire me... but there will be signs
→ I used to be a cool [bookkeeper/accountant], now I say things like:
→ The truth about “no tax on Social Security”
→ Quick question: how’s that New Year’s resolution of staying on top of your bookkeeping going?
→ The tax change affecting every taxpayer who is 65+ years old
→ The easiest way to pay MORE in taxes as a [your niche]
→ PSA: Don’t forget to pay your estimated taxes this month!
→ You’re so lucky! Thanks, I [everything you did to get here]
→ The things every successful [your niche] has in common
→ One thing about me, I’m always going to [one benefit you give your clients]
→ I’ve got 99 problems, but [something clients come to you for help on] isn’t one
→ [Bookkeeping/tax] mistakes I’m guilty of making
→ The way [common piece of advice you give] would solve 98% of [your niche]’s problems
→ UNPOPULAR OPINION: [Your hot take]. Who’s with me?!
→ What NOT to do if you want to save on taxes as a [your niche]
→ THIS is an immediate red flag in a [your niche] client’s books
→ This might get me cancelled, but [your bold tax or bookkeeping opinion]
→ “If I had a penny every time I heard [common misconception], I’d have a wholeeee lotta pennies.”
Step 3: Add Value in the Caption
Your Reel hook grabs attention, but your caption builds authority. Pair your B-Roll and hook with a short, educational caption that:
Addresses a common bookkeeping or tax mistake
Gives quick financial advice tailored to your niche (real estate agents, creatives, small business owners, etc.)
Includes a call-to-action like “Save this post” or “DM me if you’re ready to clean up your books before year-end.”
This is where you strategically add SEO keywords like:
“Bookkeeping tips for small business owners”
“How to save on taxes as a freelancer”
“Instagram marketing for accountants”
“Reels ideas for bookkeepers”
👉 Ready to save even more time? Check out done-for-you bookkeeping + accounting content templates to keep your social media consistent (without spending HOURS on Canva).